Group 1 - The core issue revolves around the innovative yet controversial advertising strategy employed by the beverage brand "Pulse," which has received mixed reactions from the public regarding its impact on public seating availability [1][5] - The advertising campaign features a three-dimensional advertisement of Pulse, which has been criticized for obstructing seating at bus stops, limiting the number of people who can sit [5] - Danone, the parent company of Pulse, acknowledged the feedback from the public and indicated that they are taking steps to address the concerns raised [5] Group 2 - Danone's latest financial report, released on April 23, shows a 4.3% year-on-year increase in sales to €6.844 billion for Q1 2025 [5] - In the Asia-Pacific region, including China, Danone reported a 9.9% increase in sales revenue to €936 million for Q1 2025, with the water and beverage segment, including Pulse, also seeing a 9.9% growth to €176 million [5] - Danone has been operating in the Chinese market since 1987 and owns other well-known brands such as Aptamil and Evian [5]
脉动广告牌影响公交站台座位被吐槽!企业:已着手调整