抖音电商618成绩单揭晓！哪些品牌站上行业C位

Core Insights - The "Douyin Mall 618 Good Goods Festival" concluded successfully, showcasing a clear growth path for various merchants through a combination of full-scenario gameplay and policy support [1] - The festival's core strategies included "15% off" and "direct discount on single items," enhancing consumer shopping experiences while providing traffic support and exclusive subsidies to merchants [1] - The platform emphasized "high-quality content" as a growth engine, launching trend-based events and utilizing short videos and live broadcasts to meet consumer demands and activate shopping potential [1] Apparel Industry Summary - The apparel industry rankings include categories such as women's wear, outdoor sports, men's wear, luxury goods, and jewelry [2] Beauty and Personal Care Industry Summary - The beauty and personal care rankings feature brands across categories like beauty, parenting education, food and beverages, personal care, pets, alcohol, and health supplements [5] Durable Goods Industry Summary - The durable goods industry rankings encompass categories such as mobile phones, 3C digital products, small home appliances, and furniture [7] Ongoing Growth Ecosystem - Following the 618 shopping festival, Douyin e-commerce continues to operate a growth ecosystem, focusing on enhancing commercial connections for brand and small merchants through short videos, live streaming, and full-scenario shopping [9]