西安“长安灯会”走出去” 成文化传播新名片

Core Insights - The second China-Central Asia Summit was held in Astana, Kazakhstan, showcasing the "Chang'an Lantern Festival" as a vibrant example of cultural exchange and the "Cultural Co-prosperity" initiative [1][2] Group 1: Event Overview - The "Chang'an Lantern Festival" is rooted in the Tang Dynasty's lantern appreciation customs and has evolved into a significant cultural IP in Xi'an, attracting over 850,000 visitors annually [1] - The festival features a modernized format that integrates AR immersive experiences and 3D projections across three major venues, including the Tang Paradise and Xi'an City Wall [1] Group 2: Cultural Impact - The festival's theme lanterns are based on Tang historical texts, combining traditional craftsmanship with modern technology to create an immersive experience [2] - The event included performances, a food experience area, and cultural exhibitions, providing a multi-sensory celebration of Chinese culture [2] Group 3: Global Expansion - The "Chang'an Lantern Festival" plans to expand internationally, with events scheduled for the 2024 Spring Festival in collaboration with five Central Asian countries and a showcase in Los Angeles, expected to attract 200,000 visitors [2] - The festival has achieved over 2.5 billion global exposures and 160 million social media interactions, establishing itself as a prominent ambassador for Chinese culture worldwide [2]