河北涉县培育品牌精品激发乡村振兴新活力

Core Viewpoint - Hebei Province's Shexian County is actively implementing an agricultural brand cultivation plan focused on regional specialty products, enhancing brand development through various practical measures to support rural revitalization [1][2] Group 1: Brand Development Initiatives - The Shexian Market Supervision Bureau collaborates with local agricultural, forestry, and supply departments to systematically identify and cultivate eight types of specialty agricultural products, including walnuts and pepper, as key geographical indication trademarks [1] - A clear roadmap for intellectual property-driven brand development has been established, aiming to strengthen agriculture through branding and geographical indications [1] Group 2: Intellectual Property Support - The bureau has launched a knowledge property specialist assistance initiative, providing one-on-one guidance from expert teams to help local producers document the historical and cultural significance of their products and prepare application materials [1] - Currently, Shexian has five registered geographical indication trademarks, with four additional products, including Shexian millet and sturgeon, in the application process [1] Group 3: Economic Impact - Fourteen local enterprises have obtained usage rights for geographical indication products, leading to significant economic benefits: Shexian walnuts generate a value of 400 million yuan, while traditional Chinese medicinal herbs like Chaihu and Lianqiao contribute over 360 million yuan annually [2] - The market presence of Shexian's geographical indication products has resulted in increased demand and sales, exemplified by the success of Shexian Lianqiao, which has seen a substantial rise in sales following trademark registration [1][2]