“娃娃的新衣”走俏 成消费新潮流

Core Insights - The LABUBU dolls from China have gained significant popularity overseas, leading to a surge in demand for custom clothing and accessories for these dolls [1][3] - The market for doll clothing, referred to as "娃衣," is expanding from niche enthusiasts to a broader audience, with substantial engagement on social media platforms [3][4] - Legal challenges arise for businesses selling doll clothing, as some have faced accusations of "indirect infringement" by e-commerce platforms [4] Group 1: Market Trends - LABUBU dolls are creating a trend where consumers engage in customizing their dolls with clothing, tattoos, and accessories, indicating a shift in consumer behavior towards personalization [1] - The demand for custom doll clothing is being driven by a growing number of consumers, including high-net-worth individuals, who are willing to pay premium prices for unique designs [3] Group 2: Business Opportunities - Entrepreneurs are capitalizing on the LABUBU trend by creating custom doll clothing, with some reporting orders from countries like Malaysia, Singapore, the USA, and Canada [3] - The average price for a set of custom doll clothing can range from 300 to 400 yuan, highlighting the potential for high margins in this niche market [3] Group 3: Legal Considerations - Businesses are advised to avoid creating products that closely resemble the original LABUBU dolls to mitigate the risk of legal issues related to copyright infringement [4] - Legal experts recommend that sellers refrain from using the LABUBU brand or related trademarks prominently in their marketing to ensure compliance with intellectual property laws [4]