将人群带回电影院，万达电影打响暑期档第一枪

Group 1 - Wanda Film is increasing its investment in cinema chains to attract audiences, launching the "Super Entertainment Rights Day" event to kick off the summer movie season in 2025, resulting in the highest weekend attendance in three months [1] - The "Super Entertainment Rights Day" event distributed 1 million entertainment gift packages, attracting over 400,000 users to theaters, with an average occupancy rate exceeding 49% and a 30% increase in attendance [1] - The event also boosted foot traffic in offline shopping malls by over 800,000 people, leading to a consumption increase of over 80 million [1] Group 2 - Wanda Film's Chairman and President, Chen Zhixi, emphasized the importance of cinema as a high-frequency, high-traffic offline terminal, not just for ticket sales but for market engagement and community connection [2] - The company aims to diversify revenue sources beyond box office sales, inspired by the Hollywood model where non-ticket revenue accounts for 60% [2] - Wanda Film plans to enhance its cinema offerings by collaborating with IMAX and other partners to develop a five-star cinema system, with the "Super Entertainment Rights Day" becoming an annual event in the film industry [2] Group 3 - As of June 23, the summer box office (including pre-sales) has exceeded 1.3 billion, with major film companies releasing their annual film lists [3] - Wanda Film's summer film lineup includes titles such as "Malice," "Strange Tales: Lanruo Temple," and "Lychee of Chang'an," with "Lychee of Chang'an" set to release on July 25, already garnering over 300,000 "want to watch" requests on the Maoyan platform [3]