Di Yi Cai Jing·2025-06-23 10:16Core Viewpoint - The collaboration between China Ping An and the drama "The Lychee of Chang'an" highlights the modern financial service concept of efficiency and cost-effectiveness, paralleling the historical challenges faced by the character Li Shande in transporting lychees over long distances [1][4]. Group 1: Marketing Strategy - The drama "The Lychee of Chang'an" has gained popularity, with the protagonist facing financial and logistical challenges in lychee transportation, which resonates with modern financial needs [3][4]. - Ping An Bank's marketing campaign for the Ping An Good Car Owner Credit Card uses slogans like "Let you save money effortlessly" to connect with the drama's themes [5][7]. - The credit card series targets car owners, offering benefits such as fuel discounts and various lifestyle services, establishing itself as a flagship product in Ping An's "finance + ecosystem" strategy [7][8]. Group 2: Product Features - The Ping An Good Car Owner Credit Card has evolved from basic benefits to a comprehensive service ecosystem, addressing modern car owners' pain points [8][9]. - The "Car Owner's Freedom Exchange" feature allows users to redeem various benefits, including discounts on fuel, charging, and lifestyle services, with potential annual savings of up to 7200 yuan [9][10]. - The card also offers additional perks for first-time users, such as cash vouchers and international cashback, enhancing its appeal to a younger demographic [12][14]. Group 3: Target Audience and Engagement - The marketing strategy focuses on engaging young consumers, aligning with their preferences for high cost-performance and innovative services [13][14]. - Ping An Bank has utilized social media and digital platforms to create emotional connections with young users, transforming the credit card from a payment tool to a "social currency" [14][15]. - The bank's ongoing efforts to optimize service experiences and deepen its automotive ecosystem reflect its commitment to becoming a leading player in the financial services industry [15].