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美团调整部分城市社区团购业务,否认全部关停美团优选
Nan Fang Du Shi Bao·2025-06-23 10:39

Core Viewpoint - Meituan is undergoing a strategic adjustment in its operations, particularly in the Meituan Youxuan segment, focusing on expanding instant retail and enhancing its supply chain capabilities while not completely shutting down the Youxuan business [2][3]. Group 1: Business Adjustments - Starting June 23, Meituan Youxuan has suspended order-taking in several regions due to "business adjustments," but this does not indicate a complete shutdown of the service [2]. - The company aims to concentrate resources in advantageous areas and explore new community retail models, including "next-day delivery + self-pickup" [2][3]. Group 2: Financial Performance - Meituan's new business segment, which includes Youxuan, reported a loss of approximately 7.27 billion yuan in 2024, a significant reduction from the 20.17 billion yuan loss in 2023, yet it remains in a state of continuous loss [3]. - The community group buying business has been costly, and the recent adjustments are expected to reduce costs and focus on key areas [3]. Group 3: Focus on Instant Retail and Xiaoxiang Supermarket - Meituan is prioritizing its instant retail segment, with plans to enhance the Meituan Flash Purchase service, which has seen significant user engagement and sales growth during the recent 618 shopping festival [3]. - Xiaoxiang Supermarket is expanding its coverage to all first- and second-tier cities, with plans to reach 200 quality agricultural production areas, aiming for over 20 billion yuan in agricultural product sales this year [4].