每经热评︱苏超赛场的烧烤店广告 也是营商环境的好广告

Core Viewpoint - The rise of the Suzhou Super League (苏超) demonstrates the potential of grassroots sports to create economic opportunities for local businesses, as evidenced by a small barbecue shop's successful sponsorship and increased customer traffic [1][2][3] Group 1: Sponsorship and Economic Impact - The barbecue shop is the only individual business sponsor in the league, highlighting the inclusivity of the sponsorship model that allows small businesses to participate [1][2] - The sponsorship fee was significantly lower than the rumored 3 million yuan, showcasing the accessibility of sponsorship for smaller entities [1] - The Suzhou Super League has transformed from a local event to a major online attraction, generating economic returns across various sectors including sponsorship, ticket sales, dining, and hospitality [2] Group 2: Business Environment and Support - A fair business environment is crucial, as it treats all market participants equally, allowing individual sponsors to thrive without the traditional barriers faced in larger events [2] - The local government has demonstrated commitment to supporting small businesses, fostering a nurturing environment for entrepreneurship [3] - The success of the barbecue shop reflects the broader potential for grassroots initiatives to stimulate local economies and create a positive feedback loop between sports and business [3]