跨境支付通上线实测：深港汇款进入“读秒时代”，银行打响营销战

Core Viewpoint - The launch of the "Cross-Border Payment Link" on June 22 marks a significant advancement in cross-border remittance between mainland China and Hong Kong, enabling "zero fees and instant transfers" for users [1][2]. Group 1: Service Overview - The "Cross-Border Payment Link" allows users to complete remittances by simply entering the recipient's name and account information, significantly improving efficiency compared to traditional methods that require SWIFT codes and lengthy processing times [1][2]. - On the first day of operation, all participating banks implemented a "zero fee" policy, with some offering cash incentives to attract users, such as Bank of China (Hong Kong) and HSBC [1][10]. - The service utilizes the mainland's Interbank Payment System (IBPS) and Hong Kong's Faster Payment System (FPS) to facilitate real-time transactions [2][6]. Group 2: Market Competition - A competitive landscape has emerged among the 12 pilot banks, with aggressive marketing strategies being employed to attract customers [8][11]. - Banks are not only waiving fees but also launching promotional activities, such as cash rewards for users who complete transactions above certain thresholds [10][11]. - The current fee waiver policy is a result of banks' independent commercial decisions, with future charges dependent on market competition [9]. Group 3: Future Expansion and Opportunities - The "Cross-Border Payment Link" is expected to expand its services beyond individual remittances to include tuition payments and cross-border salary disbursements [1][11]. - The service is currently limited to personal transactions, with daily and annual limits set for cross-border transfers [7]. - The pilot program is set to expand from Guangdong to nationwide coverage, indicating a broader rollout of the service [12].