Xcel Brands Announces Strategic Partnership with Global Fashion Icon Coco Rocha

Core Insights - Xcel Brands has announced a partnership with supermodel Coco Rocha to develop a new fashion brand aimed at empowering women through style and strength [1][4]. Company Overview - Xcel Brands, Inc. (NASDAQ: XELB) is a media and consumer products company focused on designing, licensing, marketing, and selling branded consumer products, including apparel and accessories [5]. - The company was founded in 2011 and aims to innovate shopping and social commerce, generating over $5 billion in retail sales through livestreaming and digital channels [5]. - Xcel's brand portfolio includes Halston, Judith Ripka, and C. Wonder, among others, and reaches over 40 million social media followers [5]. Partnership Details - Coco Rocha brings over two decades of experience in the fashion industry, having worked with top designers and graced over 100 magazine covers [2][6]. - The collaboration will focus on creating a fashion line that reflects Rocha's experiences as a mother and businesswoman, emphasizing practicality and elegance [3][4]. - Rocha's collection aims to resonate with women seeking powerful and dynamic fashion pieces for their daily lives [3]. Coco Rocha's Background - Coco Rocha is recognized as a leading figure in the fashion industry, known for her technical proficiency and versatility as a model [7]. - She has authored a comprehensive visual encyclopedia for models and has been a pioneer in utilizing social media for fashion influence [7]. - Rocha is also an advocate for model rights and has established a model training program, Coco Rocha Model Camp, which has trained nearly 5,000 students [8].