国潮陶瓷热销全球 年轻人狂买国潮陶瓷

Core Viewpoint - Fujian Dehua is a significant export base for ceramic crafts in China, currently experiencing a peak production season with companies working overtime to fulfill orders. The recovery of U.S. orders since May has contributed to this surge in production [1]. Industry Summary - Dehua's ceramic exports are heavily reliant on the European and American markets, which have historically accounted for the largest share of exports [1]. - The local ceramic industry is actively exploring emerging markets such as India, Vietnam, and Russia to diversify its export base [1]. - From January to May this year, the self-operated export value of Dehua ceramics reached 1.44 billion yuan, reflecting a year-on-year growth of 15.09% [1]. Company Summary - A ceramic production company in Dehua is currently focused on producing ceramic crafts featuring New Year designs, indicating a seasonal demand for culturally relevant products [1]. - The rise of national trend culture has led designers to incorporate elements appealing to younger consumers, significantly influencing product design and marketing strategies [1]. - Online sales for Dehua ceramic companies are projected to reach 20.3 billion yuan in 2024, with sales through live e-commerce platforms accounting for 70% of the total sales among the younger consumer demographic [1].