启东农商银行金融基石筑梦行

Core Viewpoint - The article highlights the proactive efforts of Qidong Rural Commercial Bank in promoting financial security awareness among urban and rural residents, coinciding with the tenth anniversary of the Deposit Insurance Regulations [1]. Group 1: Promotion Activities - The bank organized a theme campaign titled "Ten Years of Deposit Insurance, Building Dreams on Financial Foundations," combining in-branch promotions with outreach to rural areas to enhance financial safety awareness [1]. - The Huifeng branch utilized its service area as the main promotional platform, distributing brochures covering key points such as coverage scope and compensation limits, while also engaging customers through one-on-one explanations [3]. - The bank's staff visited local businesses, including supermarkets and restaurants, to address financial safety concerns directly, with merchants expressing increased confidence in saving due to the awareness of deposit insurance [3]. Group 2: Rural Outreach - The Lusi branch focused on rural markets, conducting outreach activities in villages, where staff used local dialects to explain the deposit insurance system and educate residents on fraud prevention through real-life examples [5]. - Over the past decade, the Lusi branch has conducted more than a hundred outreach events, introducing innovative programs like "Financial Night School" and "Field Classes" to integrate financial knowledge into villagers' daily lives [5]. - The series of promotional activities reached over ten thousand people, demonstrating the bank's commitment to serving the community and supporting rural revitalization through financial education [5].