启东农商银行适老化网点点亮暖心金融

Core Viewpoint - Qidong Rural Commercial Bank is actively responding to the central financial work conference's strategic deployment regarding "pension finance," focusing on the "financial aging" policy direction and implementing a comprehensive elderly-friendly service system [1] Group 1: Elderly-Friendly Environment - The bank has upgraded the elderly-friendly environment in 60 branches, including reducing the slope of accessible pathways and widening service channels [3] - Facilities such as love seats, service signs, and essential aids like wheelchairs and crutches are provided to enhance the customer experience for elderly clients [3] Group 2: Service Process Optimization - Dedicated "silver-haired service windows" have been established to provide one-on-one services for elderly customers, significantly reducing wait times [5] - The bank has launched a caring version of its mobile banking app and a user-friendly STM operating system, designed with larger fonts and clear functional divisions to lower the usage threshold for elderly clients [5] Group 3: Innovative Financial Services - The bank has formed a "Little Round Service Team" to offer appointment and home services, allowing elderly customers to handle banking needs without leaving their homes [6] - Activities such as health lectures and cultural performances are organized to meet the financial needs of elderly clients while enriching their spiritual and cultural lives [6]