Zhong Guo Jin Rong Xin Xi Wang·2025-06-23 13:01Core Viewpoint - Zhejiang Merchants Bank Hefei Branch focuses on a people-centered development approach, implementing a "finance for good" service philosophy to address the urgent needs of the public through innovative financial services and community engagement [1] Group 1: Financial Services Optimization - The branch has launched multiple "age-friendly financial services," including dedicated service windows for the elderly, one-on-one service specialists, and home services for those with mobility issues, significantly improving service for elderly clients [2] - Service processes have been optimized with simplified account opening procedures, multilingual service personnel, and a paperless account opening initiative, enhancing the experience for foreign clients [2] - The introduction of standardized and customized "small change bag" products facilitates cash exchange for the public and merchants, reducing wait times and improving cash payment environments [2] Group 2: Community Engagement and Welfare Activities - The branch enriches financial literacy initiatives targeting key demographics such as the elderly, youth, and new citizens through community activities like dance classes and financial education [3] - Annual targeted poverty alleviation efforts are conducted in rural areas, supporting local economic development and educational initiatives through partnerships with schools [3] Group 3: Innovative Financial Products - The branch is developing a brand for science and technology financial services, offering 16 types of financial products tailored to the needs of tech enterprises, including "Talent Support Loan" and "Innovation Incentive Loan" [4] - A successful credit issuance of 3 million yuan was made to Anhui Jiansheng Biotechnology Co., Ltd. through the "Innovation Bank Loan" model, addressing the funding challenges faced by knowledge-intensive enterprises [4] - The bank aims to continue innovating service models and enhancing public welfare to improve the overall sense of gain, happiness, and security for the community [4]