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“潮”起东方!世界热情拥抱“酷中国”
Xin Hua She·2025-06-23 13:33

Core Perspective - The article highlights the global embrace of Chinese cultural IPs, showcasing how they are becoming trendy and influential worldwide, reflecting a youthful and dynamic image of China [1][4][12] Group 1: Cultural IP Globalization - The popularity of the LABUBU toy from Pop Mart has led to a 475% year-on-year increase in overseas revenue in Q1 [1] - LABUBU has gained international recognition, being named "Magical Thailand Experience Officer" and featured in various global events [2] - The rise of Chinese pop culture products, such as C-Dramas and national style fashion, has captivated international audiences [4] Group 2: Digital and Technological Integration - The game "Black Myth: Wukong" has achieved global sales of over 9 billion yuan within four months, showcasing the blend of traditional culture and digital technology [6] - Digital technologies are enhancing the global understanding of Chinese culture, with significant progress in digitizing cultural artifacts [7][8] - The Chinese gaming industry is projected to generate $18.557 billion in overseas sales in 2024, reflecting a 13.39% growth [6] Group 3: Global Participation and Co-Creation - The international success of Chinese web literature, with approximately 6000 translated works and nearly 450,000 overseas authors, indicates a global cultural phenomenon [10] - The engagement of global audiences in co-creation, as seen with characters from popular Chinese media being involved in international events, enhances cultural exchange [11] - The cultural export model has evolved into a complex system combining digital content, IP operation, and technological services [10]