Target to Hold 2024 Prices on School Supplies as It Kicks Off Back-to-School and College Season

Core Insights - Target Corporation is maintaining its 2024 prices on key back-to-school items, including a popular list of 20 essential supplies totaling less than $20 and a $5 backpack, emphasizing value, style, and convenience [1][3] - The retailer is reintroducing its student and teacher discounts, along with the Target Circle Week event from July 6-12, providing additional savings on school supplies and electronics [1][5] Pricing Strategy - Target is offering over 1,000 back-to-school items priced at $5 and under, with school supplies starting as low as $0.25, and backpacks available for $5 [4] - The retailer's dealworthy brand is expanding its lineup, featuring notebooks starting at $0.35 and composition books at $0.50 [4] Promotions and Discounts - Verified college students can access a one-time 20% off storewide discount starting June 29, while verified teachers can enjoy a similar discount from July 20 to August 30 [8] - Target Circle members can save an extra 5% daily and benefit from exclusive deals and early access during the back-to-school season [6][8] Product Assortment - Target is introducing new brands and expanded assortments, including a Champion collection for activewear and a Herschel x LEGO collection for backpacks, with most items priced under $40 [8] - The retailer is also offering trendy lighting, bedding starting at $10, and storage solutions from $5, catering to various back-to-school needs [4][8] Shopping Experience - Target provides convenient shopping options, including Drive Up and Order Pickup, enhancing the overall customer experience during the back-to-school season [6] - The School List Assist feature in the Target app simplifies supply shopping, allowing consumers to find class lists and check out items easily [8]