BAOZUN(US:BZUN) Jin Rong Jie·2025-06-23 13:41Core Viewpoint - Baozun E-commerce (BZUN) shows a positive financial performance with a revenue increase and a slight rise in stock price, indicating growth potential in the e-commerce sector [1][2]. Financial Performance - As of March 31, 2025, Baozun's total revenue reached 2.064 billion RMB, reflecting a year-on-year growth of 4.27% [1]. - The company's net profit attributable to shareholders was -63.08 million RMB, with a year-on-year increase of 5.34% [1]. Company Overview - Founded in 2007, Baozun is a leader in the Chinese brand e-commerce service industry, employing approximately 8,000 staff and serving over 450 brands globally [2]. - The company operates three main business lines: Baozun E-commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI), all contributing to sustainable business development [2]. - Baozun emphasizes innovation and aims to enhance its global supply chain capabilities, marking its 15th anniversary with a new corporate promotional video showcasing its digital commercial lifecycle services [2].