Workflow
TTD Global Momentum Increases as International Growth Overtakes U.S.
The Trade DeskThe Trade Desk(US:TTD) ZACKSยท2025-06-23 13:56

Core Insights - The Trade Desk (TTD) has achieved significant international growth, outpacing North America for the ninth consecutive quarter, with North America still accounting for 88% of advertising spend [1][9] - Connected TV (CTV) is a major growth driver for TTD, with over 90 million households reached and strong performance in international markets, particularly in Europe and Asia [2][9] - TTD's AI platform, Kokai, is gaining traction, with two-thirds of clients using it, leading to a reduction in costs per conversion and acquisition [3][9] Company Performance - TTD expects revenues of at least $682 million for Q2 2025, reflecting a 17% year-over-year growth, assuming stable market conditions [4] - Adjusted EBITDA is projected to be around $259 million for the same quarter [4] - TTD's shares have decreased by 28.7% over the past year, contrasting with a 4.3% decline in the Zacks Internet-Services industry [10] Market Outlook - The global digital ad spending market is projected to reach $1,483 billion by 2034, growing at a CAGR of 9.47% from 2025 to 2034, with TTD well-positioned to benefit from this growth [5] - The rise of CTV and retail media is expected to drive increased ad spending, providing TTD with opportunities to expand its international revenue base [5] Competitive Landscape - Competitors like Magnite Inc. and PubMatic, Inc. are also experiencing growth in the CTV space, with significant contributions to their revenues from programmatic ad spending [6][7] - Magnite reported a 19% year-over-year increase in CTV contribution, while PubMatic has achieved over 80% adoption among top streaming platforms [6][7] Valuation Metrics - TTD trades at a forward price-to-sales ratio of 10.79X, which is higher than the industry average of 5.01X [11] - The Zacks Consensus Estimate for TTD's earnings has remained unchanged over the past 30 days [12]