TTD Global Momentum Increases as International Growth Overtakes U.S.

Key Takeaways TTD's international growth beat North America for the ninth straight quarter despite lower ad spend share. CTV remains a key driver, with over 90M households reached and strong traction worldwide. Two-thirds of clients now use Kokai, cutting costs and boosting efficiency ahead of full adoption this year.In the last reported quarter, The Trade Desk’s (TTD) “International growth again outpaced North America for the ninth quarter in a row,” marking a major milestone. While North America account ...