铂金成黄金“平替”！实探深圳水贝：部分商家转战新赛道

Core Viewpoint - The recent surge in platinum prices has led to a shift in market dynamics, with businesses increasingly focusing on platinum jewelry over gold due to higher profitability and changing consumer preferences [2][4]. Group 1: Market Trends - Platinum has seen a cumulative increase of over 35% since the beginning of the year, outperforming gold's year-to-date growth [2]. - The price of platinum has recently surpassed 320 yuan per gram, rising nearly 50 yuan in just over two weeks [2]. - Many jewelry stores in Shenzhen's Shui Bei market are reducing their gold inventory in favor of platinum, indicating a significant market shift [2][4]. Group 2: Consumer Behavior - While gold jewelry remains popular, there is a growing interest in platinum among consumers, driven by its lower price point and aesthetic appeal [4]. - The convenience and transparency of the recycling mechanism for gold jewelry are key factors in consumer preference, although similar mechanisms exist for platinum [4][5]. Group 3: Supply and Demand Dynamics - Global platinum supply decreased by 10% year-on-year in the first quarter, totaling 45.3 tons, while demand increased by 10% to 70.7 tons, indicating a projected shortage of 30 tons for the year [8]. - China has surpassed North America to become the largest retail investment market for platinum globally [8]. Group 4: Economic Influences - The recent price increases for platinum and silver are attributed to heightened long-term demand expectations for precious metals, rising global inflation pressures, and increasing interest rate forecasts [9]. - Analysts note that platinum's market is smaller and less liquid compared to gold, which may affect investment strategies [9].