

Core Viewpoint - Meituan is expanding its instant retail business to enhance the quality and upgrade of retail new formats, focusing on a model that delivers goods within 30 minutes of online ordering [2][3]. Group 1: Business Strategy - Meituan has been focusing on a "retail + technology" strategy, developing various business models such as Meituan Flash Purchase, Little Elephant Supermarket, and Meituan Preferred [2]. - The company has built a new supply chain system utilizing digital technology, including direct sourcing for fresh groceries, cold chain logistics, and instant retail warehouses [2][4]. - Meituan Flash Purchase collaborates with nearly one million physical stores, transforming the shopping experience from waiting for delivery to receiving goods within 30 minutes [2][3]. Group 2: Market Performance - During the recent "618" shopping festival, nearly one million physical stores using Meituan Flash Purchase attracted over 100 million customers, with overall mobile transaction volume doubling year-on-year [2]. - Categories such as smart devices and liquor saw significant growth, with smart devices increasing over six times and liquor sales growing over 10% year-on-year [2]. Group 3: Industry Insights - Experts believe that instant retail has proven to be a sustainable and promising business model, capable of synergizing with food delivery and B2C e-commerce [3]. - The integration of instant retail platforms like Meituan Flash Purchase allows local retail and economy to benefit from online promotions, converting traffic into business growth [3]. - The development of supply chains and infrastructure is enhancing community retail, marking a new growth phase for instant retail deeply embedded in urban communities [3][4]. Group 4: Future Plans - Meituan Flash Purchase plans to continue expanding its product categories and optimize experiences in areas such as 3C electronics, fresh food, and beverages [4]. - Meituan Preferred will leverage its established supply chain and distribution network to focus on advantageous regions and explore new community retail formats [4]. - The expansion into instant retail signifies Meituan's shift towards a "full-scenario retail ecosystem," covering a wide range of consumer needs from low-frequency, low-ticket items to high-ticket categories [4].