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拓视野谋转型深扎根 中国企业开足马力扬帆“出海”
Zheng Quan Ri Bao Zhi Sheng·2025-06-23 16:38

Core Viewpoint - China's goods trade import and export value reached 17.94 trillion yuan in the first five months of this year, showing a year-on-year growth of 2.5%, with exports in May alone amounting to 2.28 trillion yuan, an increase of 6.3% [1] Group 1: Expansion and Diversification - Companies are broadening their horizons and shifting from single market reliance to diversified layouts, enhancing competitiveness through innovation [1][3] - Tongda Chuangzhi has established its first overseas base in Malaysia, with over 75% of its market share coming from overseas, and is focusing on expanding its customer base in Europe and Belt and Road countries [2] - Guangdong Vanward New Electric Co. is accelerating its overseas factory layout to meet international project demands, establishing its first overseas production base in Thailand [3] Group 2: Transformation and Upgrading - The "outbound" products are increasingly incorporating higher technological content as companies transition from traditional manufacturing to smart and green manufacturing [4][5] - CATL has successfully launched its first overseas factory in Germany and is expanding its presence in the European battery market, increasing its market share from 17% in 2021 to 38% in 2024 [5] Group 3: Localization and Integration - Companies are facing challenges in understanding local cultures and regulations while striving for high-quality outbound operations [6][7] - Zijin Mining has implemented a unique management model to enhance operational efficiency and local employment, achieving a local employment rate of 95.98% by the end of 2024 [8] - Tongda Chuangzhi's Malaysian factory achieved profitability within five months of operation, attributed to effective localization strategies and close cooperation between headquarters and local teams [8]