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“苏超”激战正酣 企业如何踢出赛事经济“一记好球”
Zheng Quan Ri Bao Zhi Sheng·2025-06-23 16:38

Group 1 - The "Su Super" league has gained significant popularity, with a record attendance of 36,712 spectators for a match between Changzhou and Nanjing, including over 10,000 attendees from outside the province [1] - The league has positively impacted local consumption in tourism, dining, and other sectors, with companies leveraging diverse channels to enhance their visibility and contribute to a robust event economy [1][2] - Companies like China Dinosaur Park have creatively engaged with the league by launching themed products and events, enhancing their brand presence [1] Group 2 - Jiangsu Tianmu Lake Tourism Co., Ltd. has utilized the league's popularity to promote local tourism, offering free tickets and encouraging visitors to explore the region [2] - The league has attracted a growing number of sponsors, increasing from 6 to 21 sponsors since its inception, including notable companies like Jiangsu Longpan Technology Co., Ltd. [3] - The sponsorship landscape includes various consumer and technology companies, which are leveraging the league's visibility to enhance brand recognition and consumer engagement [3] Group 3 - The provincial football league is entering a new development phase, with significant potential for growth in the event economy [4] - Companies are encouraged to innovate and integrate deeply into the event economy through sponsorships, advertising, and collaborative efforts to enhance brand awareness and consumer affinity [4]