证券类App最新月活达1.6亿 ETF专区建设成券商发力点

Core Insights - The digital transformation of the securities industry is advancing, with apps becoming a crucial platform for brokers to serve investors [1] - In May, the number of active users of securities apps reached 160 million, a year-on-year increase of 12.99% [2] - Brokers are continuously optimizing their apps to enhance user trading experiences and meet personalized needs [1][2] User Engagement and Market Performance - In May, the Shanghai Composite Index rose by 2.09%, and the average daily trading volume in A-shares was 1.21 trillion yuan [2] - The number of new A-share investor accounts opened in May was 1.5556 million, a year-on-year increase of 22.86% [2] - Among the securities apps, 11 broker self-operated apps had over 5 million monthly active users, with "Zhang Le Cai Fu Tong" leading at 10.8261 million [2] Third-Party Platforms - Third-party platforms like Tonghuashun, Dongfang Caifu, and Dazhihui maintained significant user traffic, with monthly active users of 33.6927 million, 16.533 million, and 11.3663 million respectively [3] ETF Market Opportunities - Brokers are actively seizing opportunities in the ETF market, with over 20 brokers upgrading their apps since June to enhance ETF features and market tracking [4] - The total net asset value of ETFs reached 4.17 trillion yuan as of June 23, reflecting an 11.92% increase since the beginning of the year [5] App Functionality Enhancements - Brokers are adding features like "ETF Gold List" and decision-making tools to their apps to help investors stay informed about market dynamics [5] - New sections like "Hot Stocks" are being introduced to provide real-time market insights and enhance user engagement [6] Future Development Directions - Experts suggest that brokers should explore differentiated app development paths and leverage financial technology to create quality trading tools [6] - There is a focus on curating valuable market information and providing professional advisory services to retain customers and address their core investment questions [6]