E-Commerce Booms in Latin America: Can MercadoLibre Win the Market?

Key Takeaways MercadoLibre is gaining ground in Latin America with a stronger platform and growing consumer trust. Improved navigation, pricing and logistics are helping MELI boost purchase frequency and category reach. Global competitors like Amazon and Alibaba are intensifying pressure on MELI's core markets.MercadoLibre (MELI) is benefiting from increasing Internet adoption across Latin America, further solidifying its role as the go-to destination for online shopping in the region. The company continu ...