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HubSpot's Breeze AI Platform Could Add Millions In Revenue By 2027: Analyst
HubSpotHubSpot(US:HUBS) Benzingaยท2025-06-23 17:03

Core Viewpoint - Bank of America Securities analyst Brad Sills maintains a Buy rating on HubSpot, Inc. with a price forecast of $740, focusing on the potential of the Breeze AI platform despite not expecting material revenue until fiscal 2027 [1][2] Group 1: Breeze AI Platform - The modeling exercise for Breeze AI aims to demonstrate its potential to contribute to growth without requiring overly optimistic assumptions, leveraging HubSpot's existing customer base [2] - Breeze AI's most compelling use cases are in sales and marketing, similar to Salesforce CRM, with the potential for increased sales productivity and revenue uplift [3] - HubSpot's Breeze agents need to address more complex workflows to encourage adoption, as customers in the small to medium-sized business market are already utilizing third-party tools like ChatGPT for basic tasks [4] Group 2: Data and Automation - HubSpot manages over 200 million company and buyer profiles, which allows Breeze to perform meaningful workflow automation over time [5] - The acquisition of Frame AI enhances Breeze's capability to process large volumes of unstructured data [5] - HubSpot has expanded the use of credits for Customer Agents across various hubs, with Pro and Enterprise customers receiving a baseline credit package [6] Group 3: Revenue Projections - In a base case scenario for Customer Agents, Sills estimates revenue contributions of $30 million and $84 million for fiscal 2026 and 2027, respectively, translating to 1% and 2% points of growth [6] - Projected sales for fiscal 2025 are $3.04 billion, with an EPS of $9.33 [6] Group 4: Stock Performance - HubSpot's stock (HUBS) is currently up 1.08% at $540.26 [7]