Netflix should embrace short-form video and take on YouTube, a Wall Street analyst says

Netflix's next move against YouTube should be an embrace of "high-value short-form content," Wells Fargo media analyst Steven Cahall argued in a recent note. Cahall thinks Netflix could lure creators from YouTube by promising exclusive multi-year deals.Cahall wrote that adding shorter videos would perfectly complement Netflix's vast library. It would make the streamer a top destination for viewers, even if they only have a few minutes to spare. That could help form fresh habits with young audiences hooked ...