Group 1 - The tourism market is experiencing a surge in consumption as graduation season approaches, with many students taking advantage of lower prices in June before the summer peak [1] - Average prices for flights and hotels in June are nearly 40% lower compared to July and August, leading to an increase in long-distance travel bookings, with a 35% year-on-year growth in flight reservations for graduation trips [1] - Popular destinations include Xinjiang, Sanya, Haikou, Zhuhai, and Yunnan, indicating a trend towards longer trips among graduates [1] Group 2 - Major cities such as Shanghai, Beijing, Guangzhou, and Sanya are favored by graduates, with theme parks and cultural venues being popular choices for activities [2] - Over half of the flight bookings are for combinations of one graduate and one parent, reflecting a trend of graduates traveling with family or friends [2] - Various regions are offering special promotions, such as free entry for students with exam admission tickets, to attract graduation groups [2] Group 3 - As the summer tourism peak approaches, regions are enhancing cultural and tourism offerings, with Yunnan planning over 3,100 cultural events and Fujian introducing new tourism experiences [3]
机票酒店订单明显增长——毕业游预热暑期旅游市场
Jing Ji Ri Bao·2025-06-23 22:03