罗马仕“可能燃烧”召回49万充电宝 低价狂奔事故频发销冠地位恐动摇

Core Viewpoint - Romoss Technology has faced significant backlash due to safety concerns regarding its 20,000mAh power banks, leading to a recall of over 490,000 units after multiple universities issued warnings about potential fire hazards [1][6][7]. Group 1: Product Safety Issues - At least 21 universities in Beijing have issued bans on Romoss power banks, citing a higher risk of explosion compared to other brands [1][4]. - The Shenzhen Market Supervision Administration announced a recall of Romoss products manufactured between June 5, 2023, and July 31, 2024, due to potential overheating and fire risks [6][7]. - This recall is the largest in Romoss's history, surpassing a previous recall in 2019 that involved only 3,792 units [10]. Group 2: Company Response and Public Perception - Romoss issued an apology on June 14, 2023, acknowledging the public's concerns but also claimed that misinformation contributed to the panic [5][6]. - Despite the apology, the market has largely rejected Romoss's explanations, perceiving a lack of accountability and effective measures to address the safety issues [5][6]. - Consumer complaints have surfaced regarding difficulties in obtaining refunds or exchanges for recalled products, indicating potential customer service failures [8]. Group 3: Market Position and Strategy - Romoss has maintained a leading position in the market, being the top seller on Tmall's "Double 11" for 11 consecutive years, with products sold in over 80 countries [1][11]. - The company's low-price strategy has contributed to its popularity, with 20,000mAh power banks priced under 100 yuan, significantly lower than competitors [11]. - However, the reliance on low-cost components, particularly B-grade battery cells from suppliers, raises concerns about product quality and safety [12]. Group 4: Regulatory and Industry Challenges - The increasing scrutiny from regulatory bodies has intensified, with Romoss facing a suspension of multiple 3C certifications for its products [12]. - The company is now under unprecedented pressure to enhance research and development to improve product safety and maintain its market position [3][13].