Jiang Nan Shi Bao·2025-06-23 23:35Core Viewpoint - The Industrial and Commercial Bank of China (ICBC) Suzhou Liuyuan Branch is innovating its elderly financial services by leveraging the cultural heritage of the ancient city of Suzhou, aiming to enhance the satisfaction and sense of gain among the elderly clientele through a three-pronged approach of "scene reconstruction + ecological construction + risk protection" [1] Group 1: Service Innovation - The bank is enhancing its "ICBC Station+" service model, incorporating Suzhou's garden-style decor to create specialized elderly financial service outlets, thereby enriching the "Silver Age + YUAN" brand [2] - The branch has established four specialized elderly financial service outlets, including one benchmark outlet, with two recognized as "Civilized and Standardized Elderly Service Outlets" by Jiangsu Banking Industry [2] Group 2: Tailored Services - The bank is implementing personalized service plans for elderly clients, particularly those with mobility issues, by providing "zero-run" services, which include on-site assistance for card replacements [3] - The bank collaborates with local institutions to enhance financial literacy among elderly clients, offering educational activities that cover common scams and financial knowledge [3] Group 3: Risk Management - The branch employs a dual protection system of "manual screening + system alerts" to safeguard elderly clients' funds, successfully intercepting multiple fraud cases [4] - A recent incident involved the bank's staff identifying potential fraud during a transaction, leading to the prevention of a significant financial loss for an elderly client [4] Group 4: Future Commitment - The bank plans to further develop its "Silver Age + YUAN" elderly financial service brand, expanding service offerings and enhancing the quality of elderly care services [4]