Benzingaยท2025-06-23 23:34Core Viewpoint - The restaurant sector is poised for disruption through the increasing application of artificial intelligence, with Dine Brands Global Inc actively integrating AI technology to enhance customer experience and operational efficiency [1][5]. Group 1: AI Implementation - Dine Brands is set to introduce an AI-powered "personalization engine" to assist with menu recommendations and increase sales, utilizing Amazon's Q generative AI assistant [2][5]. - The personalization engine leverages customer ordering history from the loyalty program to suggest items, while also providing recommendations based on popular items for new customers [3][6]. - AI technology will also be employed to streamline operations, such as detecting when tables need clearing and assisting managers with staffing decisions [4][6]. Group 2: Industry Context - Dine Brands joins other restaurant companies, including McDonald's and Yum Brands, in adopting AI technology for various operational enhancements, particularly in drive-thru services [5][6]. - The use of AI in the restaurant sector is expected to improve productivity, assist in inventory control, and ultimately reduce costs [6][7]. - The stock performance of Dine Brands shows a decline of 9.8% year-to-date in 2025, with shares closing at $27.15, within a 52-week range of $18.63 to $38.68 [7].