Core Insights - The demand for high-quality protein, particularly whey protein, is increasing due to rising living standards and health awareness among consumers [1][12] - The Chinese whey protein market is projected to grow from 588 million yuan in 2015 to 1.94 billion yuan by 2024, with a compound annual growth rate (CAGR) of 14.2% [1][12] - The market is expected to continue expanding as the application areas for whey protein broaden [1][12] Industry Overview - Whey protein is derived from milk and is recognized for its high nutritional value, easy digestibility, and presence of various bioactive components [3] - It contains all eight essential amino acids and is particularly beneficial for infants, the elderly, athletes, and post-operative patients [3] - The whey protein industry is experiencing diversification, with products such as concentrated whey protein, isolated whey protein, and whey protein peptides emerging in the market [4] Market Dynamics - The supply chain for whey protein includes raw material suppliers (milk), production manufacturers, and various application sectors such as sports nutrition, infant formula, food and beverage, and medical nutrition [6] - China's milk production has increased from 34.4 million tons in 2020 to 41.97 million tons in 2023, although a decline is expected in 2024 due to weak demand [8][10] Consumer Trends - The consumer base for whey protein is predominantly male (61%), indicating a significant opportunity for growth in the female segment (39%) [14] - The number of offline paid fitness members in China is projected to recover by 25.5% in 2024, reaching 87.525 million, which will likely drive demand for whey protein [10] Competitive Landscape - The whey protein market is competitive, with both international and domestic brands vying for market share [16] - Key players in the industry include companies like Tongrentang, Kangnibei, Xianle Health, and others, primarily located in Guangdong, Zhejiang, Shandong, and Chongqing [16][17] Future Trends - The whey protein market is expected to see product diversification and segmentation, with new forms such as protein beverages and snacks being developed [21] - Technological innovations in extraction and processing are anticipated to enhance product quality and reduce costs [22] - The demand for whey protein is expected to grow due to increasing health consciousness, the fitness trend, and an aging population [24]
研判2025！中国乳清蛋白行业发展现状、竞争格局及发展趋势分析：行业市场规模达到19.4 亿元，女性消费群体未来渗透率有望提高[图]
Chan Ye Xin Xi Wang·2025-06-24 01:20