Chan Ye Xin Xi Wang·2025-06-24 01:33Industry Overview - The constipation issue is becoming increasingly common due to aging population, fast-paced lifestyle, and changing dietary habits, driving the consumption of laxative products like glycerin enemas [1][10] - The Chinese glycerin enema market is projected to reach a sales revenue of 1.157 billion yuan in 2024, representing a year-on-year growth of 9.36% [1][10] - Glycerin enemas are classified into glycerin-based and mannitol/magnesium sulfate formulations, acting directly on the rectum to stimulate bowel movements [4] Industry Development History - The industry has evolved through three main stages: initial growth in the 1980s-90s, rapid development in the early 2000s to 2010s, and innovation and diversification from the 2020s onwards [4] - The early stage saw limited product variety and reliance on chemical ingredients, while the later stages shifted towards plant extracts and herbal components to reduce side effects [4] - Recent trends include the introduction of high-end product lines and stricter regulatory requirements, enhancing product safety and efficacy [4] Industry Supply Chain - The upstream of the glycerin enema industry includes raw materials like glycerin and production equipment [6] - The midstream involves the manufacturing of glycerin enemas, while the downstream encompasses sales channels such as medical institutions, retail pharmacies, and e-commerce platforms [6] Current Industry Status - The market is experiencing a shift towards natural and effective products, with innovations in dosage forms like gel and granule types to meet consumer demands for convenience and lower residue [10] - Companies are increasingly incorporating plant extracts and herbal ingredients to enhance product appeal and reduce irritation [10] Key Companies' Performance - Shanghai Xiaofang Pharmaceutical Co., Ltd. leads the market with a 38.3% share in 2024, leveraging its "Xinlong" brand and innovative W-type enema design to enhance user experience [12][14] - Beijing Fuyuan Pharmaceutical Co., Ltd. focuses on cost-effective strategies, achieving a production volume of 640 million units in 2024, with a year-on-year increase of 12% [12][16] - The competitive landscape is characterized by a few dominant players and numerous smaller firms employing differentiation strategies to capture niche markets [12] Industry Development Trends 1. Growing Market Demand: The demand for glycerin enemas is expected to continue rising, driven by an aging population and increasing health awareness, particularly among the elderly and younger demographics facing lifestyle-related constipation [18] 2. Accelerated Competitive Differentiation: The industry is witnessing a shift towards higher concentration, with leading companies solidifying their market positions through brand strength and innovative products [19] 3. Technological and Product Innovation: The industry is moving towards diversification and high-end formulations, with a focus on optimizing dosage forms and incorporating beneficial ingredients like prebiotics and probiotics [20]