余杭：“良渚文化游”品牌重磅亮相

Core Insights - The event "Liangzhu Ancient Charm Journey Through Thousands of Years" was held to promote the new cultural tourism brand "Liangzhu Culture Tour" [1][2] - The event gathered representatives from over a hundred key travel agencies from Shanghai, Jiangsu, and Zhejiang to witness the launch of the new tourism brand [1] - The Liangzhu area is implementing a series of supportive policies to enhance cultural tourism development, including financial subsidies for immersive tourism projects utilizing advanced technologies [1] Group 1 - The event featured Bilibili influencer Pan Tianhong as the Liangzhu image ambassador, promoting the area's rich cultural heritage and inviting travel agencies to explore Liangzhu [1] - Liangzhu has established strategic agreements with three travel agencies from Jiangsu and Zhejiang to collaborate on tourism resource integration and premium itinerary development [2] - The "Liangzhu Culture Tour" brand was officially launched, representing a collaborative effort combining policy, resources, and channels to create a new ecosystem for the cultural tourism industry [2] Group 2 - Liangzhu is focusing on deepening the integration of culture and tourism, enhancing service quality, and attracting national tourists to experience its historical significance [2] - Travel agency representatives expressed excitement about the potential of Liangzhu's rural tourism offerings, indicating a strong interest in designing and promoting tourism products for the area [2] - The local government is providing substantial financial support, with subsidies of up to 500,000 yuan for companies developing immersive tourism projects using technologies like 5G and AI [1]