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汽车经销商商会倡议优化返利政策,缩短兑现账期
Huan Qiu Wang·2025-06-24 02:52

Core Viewpoint - The automotive dealership sector is facing significant challenges related to the timely fulfillment of manufacturer rebates, which are crucial for alleviating financial pressures and improving operational conditions for dealers [2][3]. Group 1: Issues with Rebates - The complexity of rebate structures creates ambiguity, with manufacturers offering various types of rebates, including fixed and non-fixed rebates, making it difficult for dealers to calculate their entitlements [2]. - There is a significant disparity in the rebate fulfillment timelines among different brands, with some brands fulfilling fixed rebates in less than 30 days while others take up to 180 days [2]. - Non-fixed rebates also show variability, with 18 brands fulfilling them in under 30 days, while some brands do not even offer non-fixed rebates [2]. Group 2: Limitations on Rebate Usage - The forms of rebate fulfillment and their usage are often restricted, with 9 brands providing cash rebates that are fully discretionary for dealers, while others impose limitations on how rebates can be utilized [3]. - A total of 25 brands provide rebates only through system accounts, which can only be used for purchasing vehicles or parts, with some brands placing specific restrictions on the proportion of rebates that can be applied to vehicle purchases [3]. Group 3: Calls for Action - The automotive dealership association has issued three main calls for action: to establish clear and simplified rebate policies, to shorten the rebate fulfillment timelines, and to reduce excessive restrictions on rebate fulfillment and usage [3].