一块板撬动10亿市场！“亲水经济”爆火玩出夏日新热度

Industry Overview - Water sports are driving the "water-friendly economy" in various cities, with activities like paddleboarding and kayaking gaining popularity during the summer [1] - The seventh South Lake Ancient Town Paddleboard Open attracted over 400 participants from more than ten countries, showcasing the event's growth and its contribution to local tourism [1][3] Market Dynamics - Zhejiang province is a significant hub for water sports manufacturing, with regions like Fuyang and Chun'an accounting for over 60% of the national market share in kayaking and rowing [5] - The paddleboard and water sports equipment market is expanding, with nearly 20 water sports events held weekly across Zhejiang, totaling over 200 events for the summer [3][5] Technological Advancements - Innovations in materials and manufacturing processes are enhancing the performance of water sports equipment, with a Fuyang-based company holding over 16% of the global market share for rowing boats [5][7] - The introduction of advanced materials like carbon fiber and aerospace technology is enabling the production of high-quality, lightweight watercraft [7][9] Consumer Engagement - The outdoor sports industry in China has seen a consumer base exceeding 1 million for surfing and paddleboarding, with an overall consumption scale surpassing 1 billion yuan [13] - Cities are increasingly opening waterfront spaces for public use, enhancing community engagement in water sports activities [9][11] Regional Development - The development of water sports is becoming a stable industry in locations like Fuxian Lake, where favorable wind conditions support sailing activities [11] - The Yangtze River Delta region is emerging as a key area for water sports manufacturing and export, contributing to the dual circulation strategy in the economy [15]