小小弹幕危害不小，“职业弹幕人”该收手了

Core Viewpoint - The article highlights the emergence of "professional barrage people" in live streaming e-commerce, who manipulate fake accounts to post scripted comments, misleading consumers about product efficacy and creating false popularity [1][2]. Group 1: Definition and Impact - "Professional barrage people" are individuals who control fake accounts or hire "internet water army" to post pre-written comments in live streams and short videos, fabricating product effectiveness and user reviews [1]. - The actions of "professional barrage people" violate consumer rights, degrade shopping experiences, and harm the online consumption environment, leading to a vicious cycle where low-quality products overshadow better ones [2]. Group 2: Regulatory Response - The recent case marks the first instance of enforcing laws against "live review manipulation," establishing a legal precedent and signaling that false advertising in live streams will not be tolerated [2]. - The National Market Supervision Administration and the National Internet Information Office are drafting the "Live E-commerce Supervision Management Measures," which clarify the responsibilities of live e-commerce platform operators regarding compliance and information management [2]. - There is an expectation for platforms to implement stricter account verification and comment filtering mechanisms, while regulatory bodies should enhance efforts to combat the black and gray market chains involved in these practices [2].