So-Young(US:SY) Zhong Guo Jing Ji Wang·2025-06-24 09:20Core Viewpoint - New Oxygen Technology (NASDAQ: SY) is facing a dual challenge of declining revenue and increasing losses, with significant fluctuations in performance over recent years [1][2] Financial Performance - In 2024, New Oxygen's total revenue is projected to be 1.467 billion yuan, a year-on-year decrease of 2.09% - Gross profit is expected to be 899 million yuan, down 5.72% year-on-year - Net loss is anticipated to reach 587 million yuan, with a net loss attributable to New Oxygen International of 590 million yuan [1] Recent Quarterly Results - In Q1 2025, New Oxygen's total revenue was 297 million yuan, a year-on-year decline of 6.6% - Net loss expanded to 33.1 million yuan, a 56.13% increase compared to the 21.2 million yuan loss in the same period of 2024 - Gross margin decreased from 63% in Q1 2024 to 49% in Q1 2025, indicating a significant decline in profitability [1] Business Challenges - The primary reason for New Oxygen's negative revenue growth is the severe impact on its traditional core business, "Information and Appointment Services" - This segment, which accounted for 100% of revenue in 2020, saw revenue drop from 1.151 billion yuan in 2023 to 929 million yuan in 2024, reducing its share to 63.4% - Emerging platforms like Douyin and Xiaohongshu are diverting advertising budgets from medical beauty institutions, while comprehensive platforms like Alibaba Health and Meituan are capturing market share due to their traffic advantages, leading to a significant reduction in the number of subscribed institutions [2]