Tims China Announces First Quarter 2025 Financial Results

Core Insights - TH International Limited, the exclusive operator of Tim Hortons in China, reported a 3.5% year-over-year increase in system sales to RMB376.3 million (USD51.9 million) for Q1 2025, despite a 9.5% decrease in total revenues to RMB300.7 million (USD41.4 million) [1][6][4] - The company achieved a significant improvement in its company-owned and operated store contribution margin, which increased by 5.9 percentage points to 6.7% [4][6] - The registered loyalty club members grew by 25.7% year-over-year, reaching 25.1 million by the end of Q1 2025 [1][6] Financial Performance - Total revenues for Q1 2025 were RMB300.7 million (USD41.4 million), down from RMB332.1 million in Q1 2024, marking a 9.5% decrease [6][7] - System sales increased to RMB376.3 million (USD51.9 million), reflecting a 3.5% growth compared to the same quarter of the previous year [6][7] - The company-owned and operated store contribution was RMB17.2 million (USD2.4 million), a significant increase from RMB2.3 million in Q1 2024 [6][7] Cost Management - The company successfully reduced various costs, including food and packaging costs by 24.6% year-over-year, and payroll and employee benefits expenses by 23.3% [8][10][11] - Marketing expenses decreased by 11.8% to RMB17.4 million (USD2.4 million) [10] - General and administrative expenses were reduced by 4.9% to RMB51.8 million (USD7.1 million) [11] Operational Developments - The company opened 2 new stores, resulting in a total of 1,024 stores as of March 31, 2025, with 569 being company-owned and operated and 455 franchised [20][6] - The launch of the "Light & Fit Lunch Box" product line aimed to enhance sales and improve store unit economics [3][4] - The company plans to focus on operational efficiencies and supply chain optimizations in the upcoming quarters [4][3] Market Position - Tims China was recognized in the 2025 China Restaurant Franchise Brand Top 100 list, highlighting its growing brand presence [24] - The company continues to expand its franchise business, increasing the number of franchised stores from 302 to 455 year-over-year [8][6]