​单店日销破1000杯！挪瓦果蔬咖啡引爆Z世代消费潮

Core Insights - The Chinese fresh coffee market is experiencing significant growth, with Nowwa Coffee achieving a daily sales peak of over 1,000 cups per store by 2025, marking a remarkable performance [1] - Partnering convenience stores have also seen explosive growth, with revenue increasing tenfold, foot traffic up by 20%, and new store franchise conversion rates soaring by 50%, making coffee a core revenue driver for these stores [1] Group 1: Product Innovation and Marketing - Nowwa Coffee is breaking through traditional flavors with its "fruit and vegetable coffee" and leveraging high-frequency co-branding marketing to effectively reach Generation Z [3] - Collaborations with popular games, such as the limited edition product with "War of the Dual Worlds," resulted in a 460% sales increase on the first day in Guangzhou and a 220% increase in Shanghai [3] - The combination of "game IP + coffee + merchandise" has made Nowwa a hot topic on social media, with over ten million views on platforms like Xiaohongshu and Douyin, directly driving foot traffic to partner convenience stores [3] Group 2: Sales Performance and Impact - Data shows that a certain chain convenience store in Guangdong saw its average daily coffee sales increase from fewer than 10 cups to 470 cups after partnering with Nowwa [5] - In Shandong, a convenience store that introduced the Nowwa co-branded store project experienced an average revenue increase of 25% [5] - A store in Fujian reported that coffee sales contributed to nearly a 50% increase in daily revenue, with Nowwa accounting for 20%-25% of gross profit, second only to tobacco products [5] Group 3: Digital Empowerment and Efficiency - Nowwa Coffee has integrated online and offline traffic, helping convenience stores achieve significant sales on delivery platforms, with average daily coffee sales reaching 700-1,000 cups [6] - The top-performing stores have seen weekly revenue growth exceeding 50% [6] - Nowwa's digital management system provides real-time sales analysis, inventory alerts, and consumer profiling, enhancing competitive differentiation [7] Group 4: Supply Chain and Long-term Strategy - Facing potential fluctuations in global coffee bean prices by 2025, Nowwa maintains a "no price increase" strategy, ensuring high-quality raw materials for partners through its supply chain advantages [9] - The "direct sourcing + regional warehousing" system is a key support for convenience stores, alleviating their concerns [9] - Nowwa Coffee is redefining the value boundaries of convenience stores, positioning them not just as sales channels but as gathering places for young consumers, with a focus on product innovation, digitalization, and supply chain as its three pillars for future growth [9]