Group 1 - The core point of the news is the appointment of Lv Wenbin as the new general manager of the Ora brand, effective from June 20, 2025, to oversee the brand's comprehensive management [1][15][16] - Lv Wenbin has a long history with Great Wall Motors, having been involved in technology and research, and previously served as the technical general manager of the Haval brand [3][15] - The Ora brand has experienced a significant decline in sales, with 2024 sales dropping to 63,300 units, a year-on-year decrease of 41.69%, and a monthly decline of 67.34% in May 2025 [5][12][16] Group 2 - Since its establishment in 2018, the Ora brand was a leader in Great Wall Motors' new energy sector, achieving a peak sales volume of over 130,000 units in 2021 [5][8] - The overall sales target for Great Wall Motors in 2024 is 1.9 million units, but the completion rate is only 64.91%, with the Ora brand being one of the major contributors to the decline [5][8] - The competitive landscape for small and compact electric vehicles has intensified, leading to a significant reduction in market space for the Ora brand, which has affected its sales performance [12][13][16]
欧拉品牌换帅，今年5月销量同比下滑67.34%