消费需求变化，这家跨国企业在中国一年净增数百家门店

Group 1 - The retail sales of home appliance products are expected to maintain double-digit growth for eight consecutive months from September 2024 to April 2025, reflecting a trend of consumption recovery and demand changes in the market [1][3] - Bosch Comfort Technology opened its first i-Hybrid Comfort System flagship store in Shanghai, symbolizing multinational companies increasing their investments in China [1] - The rapid development of the heat pump market is attributed to rising consumer spending levels and the guidance of national "dual carbon" policies, which provide subsidies and incentives for real estate developers using heat pumps and green energy solutions [1][2] Group 2 - There is a notable increase in high-end consumer groups in China, leading to the establishment of a comfort home experience center in Shanghai, which drives the upgrade of HVAC product consumption in the region [2] - The trend of consumption stratification in China is evident, with a growing share of designers in the interior decoration field, reflecting a more rational approach to high-end consumption where consumers are willing to pay for design services and environmentally friendly materials [2] - Despite a contraction in project volume due to the real estate downturn, Bosch Comfort Technology achieved double-digit retail growth last year and maintained this growth in the first five months of this year, with plans to add over 300 new stores [2][3] Group 3 - The offline store experience is crucial for home brands, especially in high-end consumption, as it enhances customer engagement and increases the likelihood of sales [3] - In the first five months of this year, the total retail sales of consumer goods reached 20.32 trillion yuan, with a year-on-year growth of 5%, indicating a recovery in the domestic consumption market [3] - The effectiveness of the trade-in program is evident, with over 34 million consumers participating in the program from January to April this year, purchasing over 51 million units of 12 categories of home appliances, generating sales of 174.5 billion yuan [3]