Bei Jing Ri Bao Ke Hu Duan·2025-06-24 10:57Core Insights - The automotive market is becoming increasingly competitive, with more companies entering the sub-100,000 yuan segment to boost sales through lower prices [1][2] - NIO's Firefly model has introduced a Battery as a Service (BaaS) purchasing option, significantly reducing the vehicle prices to attract more customers [1][2] Group 1: BaaS Implementation - BaaS, or Battery as a Service, is a new concept that allows customers to separate the battery cost from the vehicle price, thereby lowering the purchase threshold [2] - Since the launch of the BaaS scheme, its penetration rate has remained above 80%, allowing users to avoid battery depreciation risks and enjoy continuous battery upgrades [2] Group 2: Market Positioning and Sales Performance - The introduction of the BaaS option has reduced the Firefly's price to below 100,000 yuan, enhancing its market competitiveness [2] - In May, BYD's Seagull model sold over 60,000 units, while Geely's Star Wish sold over 39,000 units, contrasting with the Firefly's sales of only 3,680 units, indicating that the price reduction strategy has yet to meet sales expectations [2]