星阅辰石收购“轩辕剑”，成都数字文创“IP天团”再添一员

Core Viewpoint - The acquisition of the classic IP "Xuan Yuan Sword" by Chengdu-based company Xingyue Chenshi Cultural Development Co., Ltd. marks a significant development in the digital cultural and creative industry in Chengdu, aiming to enhance the city's position in this sector and promote the integration of culture and technology [3][12]. Group 1: Company Developments - Xingyue Chenshi announced the acquisition of the global permanent copyright for the "Xuan Yuan Sword" series, which includes 13 mainline games and 5 derivative works, boasting over 200 million fans and more than 11 billion views for its derivative series [9][20]. - The company plans to develop a full industry chain covering film, animation, games, and digital cultural tourism, with a focus on the upcoming project "Xuan Yuan Sword 3: Beyond the Clouds and Mountains" [3][12]. - A strategic partnership was formed with New Media Group to jointly develop the entire series of "Xuan Yuan Sword" IP, expanding into literature, animation, film, games, and derivative consumer products [12][13]. Group 2: Industry Insights - Chengdu's digital cultural and creative industry is experiencing significant growth, with an expected increase in added value to over 280 billion yuan in 2024 and a 10.3% year-on-year growth in the first quarter of 2025 [20]. - The city has implemented a series of policies to foster the digital cultural and creative ecosystem, aiming to create more phenomenon-level IPs that can compete globally, similar to Marvel and Disney [20]. - The integration of historical elements and advanced technology, such as high-precision digital scanning, is being emphasized to enhance the cultural content and visual aesthetics of the new "Xuan Yuan Sword" projects [15][20].