Affiliates of CriticalPoint Acquire Pura Vida Bracelets from Vera Bradley, Inc.

Core Insights - CriticalPoint has acquired Pura Vida Bracelets from Vera Bradley, Inc., with Ryan Heuser appointed as the new CEO [1][4] - Pura Vida, founded in 2010, is known for its handcrafted jewelry and lifestyle accessories, particularly appealing to younger female consumers [2][6] - The brand has a strong social media presence and a mission focused on giving back, which has fostered a loyal customer base [2][6] Company Overview - Pura Vida Bracelets started as a digitally native brand, selling artisan-made products and has been recognized on the Inc. 5000 list of fastest-growing private companies [2] - The company was acquired by Vera Bradley in 2019, which specializes in high-end handbags and accessories [2][6] - Pura Vida has a vibrant aesthetic and a community of over 3 million followers, emphasizing its commitment to social causes [6] Leadership and Strategy - Ryan Heuser brings nearly 30 years of experience in the fashion industry, having co-founded Paul Frank Industries, which became a global brand [3] - Heuser aims to reignite Pura Vida's creative spirit while maintaining its core values and mission [4] - CriticalPoint sees significant growth potential in Pura Vida, leveraging its operational expertise to enhance the brand's market presence [3]