Qi Lu Wan Bao·2025-06-24 11:33Core Viewpoint - Minsheng Bank's Jinan Tangye Branch has organized a coin exchange activity to enhance financial service convenience and meet the coin exchange needs of local residents and merchants [1][3]. Group 1: Activity Organization - The bank prepared various coin bags containing denominations of 1 yuan, 5 yuan, and 10 yuan to cater to different customer needs, ensuring accessibility for both elderly residents and small business owners [1]. - Promotional materials were created to educate customers on currency anti-counterfeiting, cash rejection policies, and the coin exchange process, aiming to enhance financial literacy and rights awareness [1]. Group 2: Promotion Strategies - The bank utilized multiple promotional channels, including a dedicated financial knowledge area in the branch and digital displays to attract customer attention [2]. - Staff actively engaged with customers, providing information about the activity and addressing inquiries to encourage participation [2]. - Outreach efforts included face-to-face promotions in community spaces, where staff distributed materials and explained the benefits of the coin exchange service, particularly to elderly individuals [2]. Group 3: Community Response - The coin exchange activity received positive feedback from local residents and merchants, successfully serving hundreds of customers and addressing their coin exchange difficulties [3]. - The initiative also contributed to the public's understanding of currency knowledge and cash usage rights, reinforcing the bank's commitment to community service and economic development [3].