广饶亿丰618家装嘉年华收官：客流破3万，万元免单引爆消费

Core Insights - The "618 Home Decoration Carnival and the Third Furniture Factory Direct Purchase Fair" held at Yifeng International Times Square successfully attracted over 30,000 visitors, marking it as a significant consumer event in the region and injecting strong momentum into the economy [1][3]. Group 1: Visitor and Sales Growth - The event saw a total visitor count exceeding 30,000, representing a year-on-year increase of 25% [3]. - The participation of over 70 domestic and international brands in the home decoration industry contributed to an overall sales growth of nearly 10% compared to the previous year [3]. Group 2: Direct Supply and Consumer Benefits - The core attraction of the event was the "Direct Purchase from Manufacturers" model, which included significant giveaways such as "500 luxury gifts for orders" and "200,000 shopping cards for joint orders" [5]. - The total value of subsidies and gifts distributed during the event reached several hundred thousand yuan, aimed at enhancing consumer engagement and facilitating home decoration purchases [5]. Group 3: Interactive Engagement and Prizes - The "Consumer Blind Box" segment was particularly popular, generating excitement among attendees [7]. - A highlight of the event was the public drawing for a "10,000 yuan shopping exemption prize," which was conducted under fair supervision, with multiple lucky consumers winning [7]. Group 4: Multi-Industry Collaboration - Yifeng Square, with a total area of 120,000 square meters, has established a commercial ecosystem that integrates home decoration materials, tea culture, food, and antiques, creating a "one-stop" shopping experience with over 700 merchants [10]. Group 5: Future Development and Quality Growth - By 2025, the mall plans to enhance operations by integrating online live streaming with offline experiences, aiming to host over 30 promotional events and collaborate with community and cross-industry resources [11]. - The mall is actively implementing national policies to promote consumption, including "old-for-new" subsidy programs for home appliances and furniture, with hundreds of thousands of yuan allocated for these initiatives [11]. Group 6: Commitment to Integrity and Brand Development - The mall aims to optimize the "Integrity Business Demonstration Circle" and plans to introduce over 20 new city-first brands to enhance the consumer experience [14]. - The successful execution of this carnival demonstrates Yifeng's strong resource integration and operational capabilities, serving as a model for market recovery and contributing to regional economic growth [14].