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Core Viewpoint - The children's book market is experiencing a trend of excessive packaging and marketing, leading to inflated prices and a shift away from the fundamental educational purpose of books [1][2][3] Group 1: Market Trends - The trend of "luxury children's books" has emerged, characterized by extravagant packaging and high prices, with some books costing over 300 yuan for minimal content [1][2] - The excessive focus on aesthetics and luxury features has transformed children's books into gifts or status symbols rather than educational resources [1][2] Group 2: Consumer Impact - The high prices of luxury children's books are creating financial burdens for families, making it difficult for low-income households to access quality educational materials [2][3] - Many expensive children's books are underutilized, often being read only a few times before being discarded, which raises concerns about waste and resource allocation [2] Group 3: Regulatory Recommendations - There is a need for systematic governance of the children's book market to address the issues of excessive packaging, similar to regulations in the mooncake and rice dumpling markets [3] - Regulatory bodies should establish packaging standards and price limits for non-essential features in children's books to ensure fair pricing and accessibility [3] - Collaboration among regulatory agencies, industry associations, and consumer protection organizations is essential to enforce compliance and promote rational consumer behavior [3]