Prnewswireยท2025-06-24 12:00Core Insights - PepsiCo is deploying Agentforce, a digital labor platform from Salesforce, to enhance field operations and redefine customer engagement [1][2] - This collaboration aims to leverage AI agents for improved customer support, operational efficiency, and strategic growth [1][2] - The initiative marks a significant step in PepsiCo's AI roadmap, positioning the company as a leader in the digital labor revolution [1][2] Company Overview - PepsiCo's products are consumed over one billion times daily across more than 200 countries, generating nearly $92 billion in net revenue in 2024 [4] - The company's portfolio includes iconic brands such as Lay's, Doritos, Gatorade, and Pepsi-Cola, with many brands exceeding $1 billion in annual retail sales [4] Strategic Initiatives - The collaboration with Salesforce will streamline go-to-market (GTM) and B2B processes, enhancing customer service through harmonized data and intelligent AI agents [2][3] - PepsiCo is also implementing a new Trade Promotion Management tool to optimize promotional effectiveness and improve decision-making through data analytics [3] Vision and Transformation - PepsiCo's vision is to be the global leader in beverages and convenient foods, focusing on sustainability and human capital through its pep+ strategy [5] - The company aims to create value and growth while operating within planetary boundaries and inspiring positive change for both the planet and people [5]