Core Insights - Foreign chain restaurant brands are increasingly seeking local franchise partners in the Chinese market, with reports of Haagen-Dazs considering store sales and Starbucks China potentially being acquired by Hillhouse Capital [1] - The rapid changes in consumer preferences, especially among younger consumers, are driving the need for brands to innovate and adapt quickly to avoid being eliminated from the market [1] - DQ, a long-established brand in China, plans to accelerate its store redesign process from 1.5 years to 1 year to keep pace with consumer demands [1] Company Developments - DQ currently operates nearly 1,800 stores in China and aims to open an additional 800 stores over the next three years [1] - The Chinese ice cream market is experiencing intense competition, but DQ anticipates at least double-digit growth annually in this sector [1] - DQ's CEO highlighted three major trends in the Chinese restaurant industry: faster changes in consumer tastes, the rise of experience economy, and the need for stores to cater to various consumption scenarios [1] Industry Trends - The trend towards multi-category offerings is evident, with DQ expanding its menu to include cakes, beverages, and burgers, aligning with strategies from other chain brands like Nayuki and Tims [2]
CFB集团首席执行官许惟抡:消费者需求变化快、体验经济盛行、全时段多品类是当下餐饮行业三大趋势
Mei Ri Jing Ji Xin Wen·2025-06-24 12:14